Archive for July, 2012

QANTAS/Emirates tie up gains momentum

Jul 26, 2012 1 Comment by

QANTAS/Emirates alliance is reportedly in its final stages of being announced. Under the agreement, which involves code-sharing QF will give up its last Continental European station of Frankfurt, leaving only London. QF will feed traffic to EK’s European services. QF is expected to launch services to Dubai with its own aircraft, thus being relegated to […]

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New livery for Air New Zealand

Jul 20, 2012 1 Comment by

  Air New Zealand announces a new livery and corporate identity. As an extension of the highly popular “All Blacks” livery, the revised livery will feature a black tail and white Koru. First aircraft will be an Airbus A320 from June 2013. “Our iconic symbol, the Koru, will remain but it will be set within […]

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Singapore Airlines adds 2nd A380 Melbourne service

Jul 20, 2012 No Comments by

Effective 16AUG12, Singapore Airlines will add a 2nd A380 service replacing a 777-300ER on SIN-MEL-SIN services. Flight SQ217 and SQ218 are the new flights to be operated by the A380. SQ operates a total of 3 daily services SIN-MEL-SIN.

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Etihad increases stake in Virgin Australia

Jul 20, 2012 No Comments

Etihad has been given the green light to increase its present 4.99% stake in Virgin Australia to 10%. Etihad will seek to expand services to Australia and is expected to add Perth to its network in the near future. “Etihad Airways is very proud to have been, and continues to be, a good friend to […]

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QStreaming to roll out on all QF 767s

Jul 19, 2012 No Comments

After a successful trial on one 767, QANTAS has confirmed the QStreaming IFE will be rolled out across all the 767 fleet starting from Q4 2012. iPads will continue to be distributed to both Business and Economy Class. Aircraft fitted with this product will initially operate mainly on trans-continental services. “Following the successful trial of […]

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Jetstar adds Darwin – Osaka services

Jul 17, 2012 No Comments

Jetstar will launch Darwin – Singapore – Osaka Kansai services from 01NOV12. The DRW-SIN services will use A321s while the second sector SIN-KIX will use 2 class A330-200s. Flights will operate thrice weekly. This will be the second flight using 332s intra-Asia, the first being SIN-PEK as an extension to the MEL-SIN services. Jetstar also […]

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Hawaiian Airlines adds Auckland

Jul 16, 2012 No Comments

Air New Zealand’s monopoly on Auckland to Honolulu services will come to an end from March next year, with Hawaiian Airlines announcing thrice weekly 767-300ER services HNL-AKL. “This new service will not only help grow the attractive Hawaiian market across a number of islands, but also will offer connections to a wide range of great […]

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QANTAS adds Christmas Creek, WA to its network

Jul 13, 2012 No Comments

QANTAS will commence twice daily 737-800 services Perth to Christmas Creek, WA from 01AUG12. The flights are loaded for restricted sale in the distribution systems and are clearly marked as “Charter Service”. The company most likely chartering this service is FMG Fortescue. This will be the only scheduled commercial jet service operating to Christmas Creek. […]

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Maximising Airline revenue through market definition: strategic methods.

Jul 13, 2012 No Comments

Introduction – how airlines define their markets and applicable strategies At its most basic level and definition, the premise behind marketing is to match the product with the target market. This is largely achieved by the firm having a clear definition of the market that is being targeted. Given the large operational costs in the […]

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United orders 150 Boeing 737s

Jul 13, 2012 No Comments

United Airlines has ordered 150 Boeing 737s including 100 of the new 737 MAX-9 and 50 737-900ER. The order which is worth US$15billon was announced at the Faranborough Airshow 2012. “These airplanes that we’re ordering today are not only more fuel efficient, but they’re operationally more reliable,” United’s President and Chief Executive Officer Jeff Smisek […]

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