Archive for Airline Revenue

ALITALIA: new livery, new uniforms, new planes for 2015

Dec 19, 2014 No Comments by

Etihad Airways, a 49% majority stakeholder in ALITALIA, is preparing Italy’s national carrier for some major changes in 2015. ALITALIA’s livery which had a relatively minor modification in 2004 is set for a new look which will be revealed in May 2015. Sources close to the airline have suggested there are the iconic stylised “A” […]

Airline News, Airline Revenue, Alitalia, Etihad Read more

Singapore Airlines adds Cairns with SilkAir

Nov 05, 2014 No Comments by

Singapore Airlines’ regional subsidiary SilkAir will add Cairns to the networks, its second Australian city after Darwin. Cairns was last served in the 90s with Singapore Airlines A310 aircraft. Previously the route was also served by Australian Airlines prior to the carrier;s re-integration into QANTAS mainline. The new flights will be operated in a “triangular” […]

Airline News, Airline Revenue, Singapore Airlines Read more

Travel to Europe? QANTAS suggests you go via London

Jun 04, 2014 No Comments by

“As the world’s largest international airline, with a network that perfectly complements our own, Emirates will help us give our customers across Australia a dramatically expanded range of travel options… Together with Emirates, Qantas will provide a unique ‘one stop’ hub.” – Alan Joyce, QANTAS Group CEO, 06 September 2012. Back in 2012 it was […]

Airline News, Airline Revenue, QANTAS Read more

Cathay Pacific announces Manchester services

Apr 10, 2014 No Comments

Cathay Pacific has announced the resumption of services to Manchester, UK. Effective 08 December 2014, the carrier will commence four times-weekly services from Hong Kong using  three class Boeing 777-300ER offering new Business, Premium Economy and Economy. Manchester will be the airline’s second UK gaterway after London Heathrow, which is already served 4 times daily. […]

Read more

Maximising Airline revenue through market definition: strategic methods.

Jul 13, 2012 No Comments

Introduction – how airlines define their markets and applicable strategies At its most basic level and definition, the premise behind marketing is to match the product with the target market. This is largely achieved by the firm having a clear definition of the market that is being targeted. Given the large operational costs in the […]

Read more